Project Brief:


A place or identity is chosen for which a “design intervention” is required. The identity and related features (e.g. menus, signage, etc.) are to be overhauled or created if none exists. A process book is then to be designed which details the steps we have gone through in order to arrive at our decisions.


Design Solution:


I chose to design an overarching identity/identification system for the beaches and beach parks in Hawaiʻi. For this I focused on four beaches on Oʻahu which all reside in one of the native Hawaiian land divisions or ahupuaʻa: Waimānalo Beach Park, Sandy Beach Park, Makapuʻu Beach Park, and Kaupō Beach Park. Each beach would have a personalized identity based on activities or other defining characteristics and have an accompanying main signage to be displayed at the entrance to the beach and features a short history and details about activities and the nature of the ocean. These identities would be used to help those unfamiliar with the area get a feel for what goes on there.